We strongly believe in the power of collaboration and have seen how bringing the right brands together can have incredible results all round. Working with other likeminded businesses, individuals or charities allows your story to be told from a different view point which leads to increased credibility and visibility.
You can read more about the power of partnerships here, but in the meantime below are our top tips for forging your own collaborations:
Know your audience
It is important that you really understand your target audience, this doesn’t mean who you’d like to be targeting but who actually is engaging with your brand already and using your products/services. Once you have a clear idea of this you can look for other brands or influencers with a similar audience to ensure what you have to share is relevant to them too.
Look for synergy
One of our favourite words when it comes to collaboration projects! You might want to partner with that influencer who has 20k followers but do they have anything in common with your brand, ethos and offering? If not it is unlikely their followers will either, even though there might be lots of them! Take the time to look for businesses or individuals that are likeminded and share your values or aims. An authentic partnership will have much more success than something forced.
Look beyond the obvious
Don’t feel limited to partnering with someone in your sector, maybe there are other common themes to look for such as ethics, location, target audience, age, founder stories etc. Research into influencers, products, brands, associations and suppliers that you may not have initially thought of. It’s important to pick out potential partners which you share a common ethos or goal with but without there being any direct competition.
Be honest about your strengths and weaknesses
It’s really important to take a good long look at your business’s strengths and weaknesses. For example, it’s ok to be experts in brand awareness but lacking in product placement. The important thing is to recognise these and look at partnerships that might fill these missing skills sets. This should work both ways so you can also help your partner on what they lack or need, whether that be reaching a specific audience or simply just content creation.
Set your goals and boundaries
It’s really important to put a co-marketing plan together at the outset to define roles, expectations and any associated costs. It’s likely the goals will be shared by both parties and can include simple things such as obtaining more PR coverage or developing more social media engagement. Set mutual KPIs so you can analyse the success of the campaign.
To read more about the power of partnerships, click here or contact us to find out how we can help.
Photo via The Luminous