Supporting local at the Alresford Horticultural Show

Saturday 3rd September saw us rocking our wellies and macs for the Alresford Horticultural Show. Well established accountancy firm and our client, Sheen Stickland work with a number of rural businesses and farmers, and exhibit at this fantastic event each year. Sheen Stickland is passionate about championing local farmers and supporting the wide range of agricultural businesses in Hampshire and West Sussex. So this year they wanted to use their stand a little differently to really highlight and connect with local growers and producers, while engaging with visitors to the show.

To help meet this brief, we teamed up with Chichester College’s (Brinsbury Campus) floristry teacher Karla Bell to create a new horticultural display celebrating Hampshire and Sussex’s rich agricultural heritage. The 2D metre squared design was in the shape of a John Deere Tractor, and was made up entirely of fruit, vegetables and natural produce. The piece, using over 380 seasonal flowers and a mixture of maize, apples and peppers, was unveiled during the show and attracted lots of attention.

Not only this, but we partnered with another local producer, Tinwood Estate for a fun competition using the fabulous display. The competition invited attendees of the show to guess the amount of flowers used in the tractor, in order to win a luxury Tinwood hamper.

Following the Alresford Show, the tractor-themed horticultural display was donated to St Lawrence Church in Alton.

As well as creating a buzz at the event, the collaboration helped us to secure post-event PR coverage in the local press while also giving us a wealth of content for social media.

In addition to organising the focal display, we coordinated the entire event stand including the structure, literature, branding, F&B, staff and promotion.

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