Working on everything from PR and events to social media campaigns and marketing strategy, it is fair to say we have been a very busy team this summer, and we have loved every moment!
From the launch of Chichester BID’s new online directory to the success of the Summer Street Party and working with new clients on maximising both exposure and engagement we have certainly had our hands full.
Here are just some of the projects we’ve been working on…
We love to support local independent businesses here at BrightWord, we know that these truly are the beating heart of our city centre. For this reason, we really enjoy our work with Chichester BID and all the campaigns we work on with them.
Following the success of the online directory we created in response to the first lockdown, we have now launched a purpose-built directory called Chichester Buzz. Mobile-friendly and easy to use, the directory features all city centre indies to help visitors and locals alike to navigate the streets and find these hidden gems.
We have also enjoyed working with Chichester BID on their new visitor guides for families, culture seekers and couples. Showcasing all that Chichester has to offer, these guides include a 2-day itinerary complete with suggestions of what to do, what to eat, and where to stay – and the response has been epic!
Summer Street Party
After a very tough 18 months for the high street, we were delighted to be working with Chichester BID and Chichester District Council on the Summer Street Party. The aim was to create an uplifting event to encourage footfall and support our city centre businesses.
We wanted the party to take place across all corners of the city and to get the businesses involved as much as possible so we supported the BID on creating a fashion show in East Street, a vintage square with Dawn Gracie in St Martin’s and a Covent Garden vibe in East Street, to encourage people to enjoy the alfresco finding spots in this area. We also managed all publicity for the event including campaigns with V2 Radio.
It was a great day and the increase in footfall was testament to its success. We loved seeing our city buzzing again!
We’ve welcomed several new clients these last few months including Hope Classic Rally, to help provide PR and social media support for their annual charity car rally. We knew we would be working on a tight timeline, but as an event dedicated to fundraising for WeSeeHope, a fabulous charity committed to creating sustainable change in Southern and Eastern Africa, we really wanted to support this great cause.
We’ve also loved working with the phenomenal Monique Eastwood this summer. Monique already has a brand and reputation to be proud of as a trainer to the likes of Emily Blunt and features in national press such as The Times, Vogue and Grazia (to name a few!!). Our aim is to help her create some consistency and strategy with her digital communications, pushing her online classes through social media, e-newsletters and online.
As a team who loves to empower other inspiring women, we’ve also enjoyed working with the very lovely Kim of Applemoon Interiors on her social media. We’ve already had some fantastic feedback from Kim and are looking forward to helping her on some exciting upcoming projects.
If you would like to take your business to the next level but aren’t sure where to start, book a power hour session with one of our experienced team members who will provide you with bespoke guidance, advice, and confidence to help move your marketing forward. Click here to find out more.