Beginning my journey at Brightword straight after finishing my university degree at Bournemouth, I really didn’t know what to expect. But with fabulous guidance and advice from Rachel, Abby and Jennie, I soon felt confident in my first professional role as part-time Marketing Executive.
My first day passed in a blur, and I loved every second! Visiting the Rosie Rose store with Abby to take pictures and videos for social media and meeting the Rosie Rose team was a great way for me to get involved in what was a hands-on role. The variation of clients was one of my favourite parts of working at BrightWord, as no two days were the same and I had the opportunity to work on an array of different projects. From writing blog posts for the beautiful wedding venue Southend Barns, to creating the press page for the inspirational Monique Eastwood and ensuring events for clients like the Weald & Downland Living Museum and The Spring Arts & Heritage Centre were listed appropriately to ensure maximum exposure – I have certainly learnt a lot over the past 4 months!
As a fast-moving business, the diversity of tasks at BrightWord always kept me on my toes. I was constantly in awe of the creativity and drive of Rachel, Abby and Jennie and their vast array of fabulous ideas and dedication to always achieving complete client satisfaction and maximum customer engagement. I saw the benefit of not keeping ‘all your eggs in one basket’ and utilising multiple marketing touch points.
With Instagram Reels now at the forefront of maximising exposure for brands on Instagram, I loved the task of creating reels for clients such as Rosie Rose and W&W Jewellery, as well as keeping the BrightWord Instagram up to date and showcasing what we had been up to over the summer. Learning how to use secondary software to enhance the social media pages of clients as well as experience using website builders like WordPress and Shopify has been extremely beneficial for my progression too.
One of the highlights of my time at BrightWord was working on the launch of Chichester Buzz – an online directory of Chichester Indies. I thoroughly enjoyed researching, collecting, and uploading the information to promote the variety of independent business the city boasts, and it was very special to see the completed directory after working on it from the beginning. Another highlight was seeing the advert I had a part in designing for the opening of Southend Barns’ brand new Shepherds Hut, Mama Lou in Sussex Life magazine and drafting a column for the Weald & Downland Living Museum for a feature in the West Sussex Gazette.
My most valued experiences however were those working alongside Rachel, Jennie and Abby. Their expertise of the industry and drive and passion for their clients is something that I admired and is what makes BrightWord so special. With the return of the fabulous Louisa after she had her beautiful baby girl, my time at BrightWord has sadly come to an end. I have treasured working alongside these fabulous ladies, and I am so grateful for the experience – I can’t wait to see where my next adventure takes me!