Creating The Green Waste Story Video

Over the last few months we’ve been working with our client, The Woodhorn Group on its brand new green waste recycling video.

The Woodhorn Group is an organic farm in West Sussex that diversified into green waste recycling in 2008. They now receive over 75,000 tons of local green waste each year at their sites in Tangmere and Runcton, which is then used to create their Earth Cycle range of high quality peat free compost and soil conditioning products.

While recycling is a hot topic at the moment, there is limited information out there about the green waste story so one of the first recommendations we made to the team was to create an engaging video to demonstrate how garden waste from West Sussex is collected and then turned into nutrient rich compost.

We were responsible for project managing the video which included creating a storyboard, briefing the videographer, overseeing the editing and launching the final cut. With so much content to film, it was important to keep a tight brief to capture the scale of the waste management and communicate the measured process while also ensuring that viewers of all ages would understand and engage with the video.

In early December we launched the video across various platforms, pushing it on the firm’s website, social media channels and in the local press. We worked together with a number of partner organisations such as the Soil Association, Chichester District Council and Biffa to help reach and engage with a wider audience.

We particularly enjoyed working on this project; seeing months of planning and the story come to life on screen. We also enjoyed working with Carl Pendle who created the video.

Click here to see the final result.

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Brightword Communications