Create a Christmas experience

Make this Christmas extra special!

As one of the biggest seasonal events across the world for retailers, the Christmas period demands preparation but what can you do to really stand out?

Today’s consumers aren’t looking to be sold to, they want an experience, they want to learn and discover and feel part of a community.

Christmas is the perfect time to create opportunities and experiences that win the hearts and minds of your customers leading to greater customer loyalty as well as increased brand awareness through organic and all-powerful word of mouth marketing.

Here are just some top tips for high street retailers to make sure you are investing time and money into the right kind of activity this Christmas.

Experience, Discover & Surprise

Having been shut away at home for most of last winter, people are looking for unique and lovely experiences this festive season.

If you are a bricks and mortar business then getting involved with local events such as late night shopping is a great way to attract new customers and increase footfall. Providing special in-store offers and activities, or simply going above and beyond for your customers on these dedicated shopping evenings will leave customers feeling festive and positive about their shopping experience with you.

If there isn’t anything planned in your area, consider running your own festive event such as an exclusive shopping evening. Setting up a free event on a platform like EventBrite will help you manage registrations and numbers. Don’t forget to create a Facebook Event too! 

To make your event even more appealing you could provide a glass of bubbly or mulled wine, a goodie bag to say thank you for coming or a hard to resist, one night only special offer. 

Why not consider partnering up with another business such as a stylist, calligrapher or florist to add extra elements to your event. People love the chance to get crafty and creative so why not offer a mini crafting workshop. Invite an expert to attend your event that is relevant to your audience to share their knowledge, for example, a local stylist giving tips on trends, an interior designer on how to create the perfect festive tablescape or a sommelier talking about wine pairings.

Christmas is the time of giving so you could also run an event or campaign in aid of a chosen charity, such as donating a percentage of sales, launching a charity collection or giving something back in another way.

Trust us, the effort is worth it to help build on existing relationships and attract new potential customers. It will also provide you with engaging content for your social media, an excuse to send out an e-newsletter to your database and also an opportunity to be featured in local media.

If you would like to brainstorm more ideas about creating Christmas events or campaigns that will create connections with your target audience, please don’t hesitate to contact us or enquire about booking a power hour session with one of our experienced team.


Receive your free PR calendar as well as regular advice and guides on all things marketing, PR and running a business.

Privacy Policy
Brightword Communications