At the end of 2016 we got to work with our favourite yummy yogi Niki Perry on a very exciting PR project.
After years of planning, Sweaty Betty ambassador Niki finally realised her dream to launch her own yoga DVD ‘Transform Now’. The DVD and online downloads feature a series of videos to inspire people of all ages, abilities and backgrounds to discover the transformational benefits of yoga. Encouraged by her yoga student and long-time friend Kate Winslet, Niki hosted a super glam PR launch at Grace Belgravia in London supported by a media campaign managed by BrightWord.
With Niki’s infectious enthusiasm and passion we knew her DVD was going to be a huge hit with media and have already seen coverage in Grazia, Good Housekeeping and Hello! Based here in Chichester, West Sussex we have also secured local PR for Niki in titles including Sussex Life, Etc Magazine and Inside Sussex to name just a few!