Marketing / PR

Picture Perfect at Itchenor Sailing Club

Working with various clients in the wedding sector, we know just how important it is to have truly beautiful imagery to help appeal, inspire and engage your target audience.

Last year we directed a photo shoot at Itchenor Sailing Club in Chichester, with the aim of creating a selection of images that could be used for PR and in marketing materials such as brochures and online.

A quaint clubhouse set on the waterfront of Chichester Harbour with bustling maritime activity, our objective was to highlight the unique features of the Club as a wedding venue.

Shoots like this require a huge amount of planning. The first task is to determine the right concept that sends the correct message to the intended audience. For this shoot we brought all of our initial design ideas together in a comprehensive mood board and brief. As well as allowing us to pull together our vision it helps us to identify the right suppliers for the project.

During the drawing board phase, we agreed to use the local countryside and harbour setting as our source of inspiration, drawing elements from the surrounding landscape into every aspect of the styling.

To make our vision a reality, we recruited a group of some of the best wedding suppliers in the area including international wedding photographer Helen Cawte. Helen’s light, airy photography was the perfect style to capture our coastal concept.

Other suppliers involved included:

– The romantic, wild styling of The Floral Artisan
– Floaty ethereal dresses from boho boutique Rock The Frock
– A hand painted cake from Foxwood Wedding Cakes
– Exquisite fine jewellery from Timothy Roe
– The elegant bridal styling skills of Kiri MUA and KC Hair Boutique
– We found a local model through contacts we had in the Performing Arts department at Chichester College

The hardest part of this type of work is managing the logistics, especially when relying on good weather. However, it all came together and whilst having a brief in place outlining the key shots we required we also worked collaboratively with our suppliers, taking on board their expert advice and creative input.

After receiving the full batch of edited images from Helen, we carefully narrowed down the hundreds of pictures provided to a selection we felt would be strongest to represent the Club in the media.

Due to the regional readership and knowing they love to feature local suppliers, we targeted Your Sussex Wedding Magazine where the shoot was featured as a three-page spread in their April/May 2020 edition.

The end result was a visual treat, which took the reader through the rugged grey-blue coastline, quaint listed buildings and beautiful wildlife, evoking the taste of salty sea air and leaving the audience imagining the romantic possibilities Itchenor holds for their own wedding.

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