Digital / Marketing / PR

Raising the curtain at New Theatre Royal

We were appointed as the PR and Marketing Agency of choice for New Theatre Royal in Portsmouth at the start of 2015 to relaunch the historic theatre.

Established as a theatre in 1854, New Theatre Royal has enjoyed over 160 years as a cultural landmark in the heart of Portsmouth. Since 2012, the theatre has been undergoing a refurbishment project of over £4.5 million to restore the historic building back to its former glory and modernise the theatre.

Working closely with the dynamic and hard-working team there, we were tasked with securing as much media coverage as possible to announce the re-opening and promote the fantastic programme of events lined up in the new theatre and its adjoining learning studio.

The curtain was raised for the first time in three years on the 15th October and the BrightWord team secured over 50 pieces of coverage across a number of key titles including BBC South Today, The News, The Stage, Chichester Observer and Hampshire Life amongst others.

Since the successful launch we have continued to manage the PR for the theatre, working with regional, national and trade press across print, broadcast and online platforms. We also deliver the digital strategy including e-newsletter campaigns and social media management.

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