We’ve been lucky enough to work with local ice cream firm, Caroline’s Dairy since 2014 and this summer saw us launch an exciting PR campaign to find a new flavour of ice cream!
Based in Sidlesham, the multi award-winning ice cream company use the milk from their own dairy herd to make their heavenly ice cream. The dairy team combines the milk with the best natural ingredients and locally sourced fruit to create over 20 different mouth-watering flavours. Their award-winning flavours include Belgian Chocolate Ice Cream and Stem Ginger, Lime and Chilli Ice Cream, which were both recognised in last year’s Great Taste Awards.
Having launched the flavour competition we managed to secure coverage in various regional and trade press including Chichester Observer, West Sussex Gazette, Sussex Life and Taste Magazine as well as creating an online buzz via social media channels.
Nearly 200 people put forward their entries and all suggestions were shortlisted and then trialled and tested in the dairy parlour at Chalder Farm. The final flavours were then judged by Caroline Spiby, owner of Caroline’s Dairy, Gary Shipton, Editor in Chief of Sussex Newspapers, and local food writer Rosemary Moon.
As well as the main competition, we also invited local schools to get involved with a colouring competition that saw the children win a number of prizes for ‘Best Pot Design’ and ‘Best Ice Cream Name.’
The campaign was a huge success that not only resulted in fantastic coverage but also helped boost the brand awareness of Caroline’s Dairy and drive more traffic to the website.
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