Digital / PR

A celebration of British craftsmanship and design

We strongly believe in the power of partnerships and have seen how bringing the right brands together can have phenomenal results. Specialising in creating possibilities and connections, we identify synergies and affinities with other brands to generate opportunities to reach wider audiences.

An example of a recent collaboration was with our client W&W Jewellery and Picket London – two brands recognised for their British craftsmanship, design and quality.

Well-known for their exquisite bespoke jewellery services, W&W launched their first ever ready-to-wear Jewellery Box Collection in 2018, comprising a carefully curated collection of their own handmade jewellery as well as a number of unique and interesting pieces that they have sourced.

To launch the new collection and reach a wider audience, we identified an opportunity to partner with a brand known for producing beautiful bespoke jewellery boxes. With their passion for distinctive style, exceptional design and impeccable craftsmanship, Pickett was top of the list. Celebrating 30 years in business, Pickett provides luxury leather goods that are handmade in England including a selection of jewellery boxes. Like W&W the firm also offer a bespoke service for those looking for a luxury artisanal experience with an outcome that is completely unique and personal.

The collaboration included the coordination of a photo shoot to capture W&W’s exquisite pieces sitting alongside Pickett’s luxury leather jewellery boxes. The iconic images were used in social media and digital campaigns, allowing both brands to tap into a wider audience with similar synergies. We also secured coverage in Exclusively British, a high-end luxury lifestyle magazine, on the partnership story.

Not only did the campaign successfully launch W&W’s Jewellery Box Collection, it also celebrated the best of British craftsmanship and design.

There are more exciting plans to develop this relationship in 2019, watch this space!

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Brightword Communications